What You Need to Know About DomainKeys
DomainKeys (DK) and DomainKeys Identified Mail (DKIM) are eMail authentication technologies designed to identify legitimate senders of email. Email authentication technologies like DK and DKIM were...
View ArticleWhat is an IP address and why should I care?
By Jenny Lassi In eMail marketing, deployed eMails are coming from a sending IP address in addition to the “from name,” “from eMail address” that you establish. An Internet Protocol address (IP...
View ArticleeTips, Tricks, Strategies
eTips & Tricks How to Integrate Your Salesforce CRM to your HighRoad Account How to Import eMail Addresses into Your HighRoad Account How to Create and Send a Test Message How to Send a Live...
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Re-Engage!
By Jenny Lassi One of the biggest challenges for eMail marketers is monitoring bounce logs and trying to make sense of why an ISP is suddenly not letting your eMails through to in-boxes. It can...
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Deliverability Basics: Part II
One of the more frustrating aspects of eMail marketing is understanding why one of your eMails may not reach your recipient inbox. There are many hoops eMail marketers must jump through in order to...
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